As providers of both qualitative and quantitative research, Apna Research supplies private and public sector organisations with 'real' market intelligence for UK ethnic minority communities; regardless of the length of time that they have made Britain their home and the wider population.
PLANNING
Apna Research strives to maintain original client briefs and ensures that projects are met on budget and time. By having a close working relationship with our team of researchers, data processors and moderators we provide regular updates on progress.
STRATEGY
Successful execution of a research brief is key to obtaining findings that comes from careful preparation and planning, pre-empting and resolving issues as they arise. In essence, communication at every stage is imperative to achieving results.
RESULTS
All projects are undertaken to the strict Code of the Conduct of the Market Research Society (UK)
Industry sectors covered are national and local government, Non-Governmental Organisations (NGOs), education, healthcare, leisure and travel, financial, legal, technology, telecommunications, transport, utilities, Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) and not-for-profit organisations.
Apna Research covers Qualitative and Quantitative methodologies.
Qualitative recruitment: Focus Groups and Depth Interviewing Recruitment and Custom Market Research Panels. This is achieved through pre-set screening criteria provided by the client. Recruitment can be then done by supplied lists or by free-finding respondents according to the individual project requirements.
Quantitative research: Able to deal with data processing and interviewing by telephone, preferably with supplied lists.
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